# SAMPLE · Synthetic UK FinProm static-creative review

This is synthetic demonstration content. It is not customer work, legal advice, or a publication approval.

| Record field | Value |
| --- | --- |
| Record id | sample-uk-finprom-001 |
| Model | UK Financial Promotions Model · Live |
| Mode | Review |
| Content type | Static social creative |
| Assumed scope | Synthetic non-MiFID retail investment promotion used only to demonstrate the record structure. |
| Session status | Open |
| Open findings | 1 |
| Customer sign-off | Not recorded |
| Redcliffe approved | false |

## Submitted content

Build your future with the Redwood Growth Portfolio. Target 8% annual returns. Our managers have consistently outperformed the FTSE All-Share over the past three years. Capital is at risk.

## Supplied evidence

- One static 1080 × 1080 image supplied with the submitted copy
- Benefit headline shown at approximately four times the size of the risk statement
- No landing page, animation, audience configuration, substantiation pack, or approval history supplied

## F-01 · HIGH · Future-performance claim needs objective support

**Evidence:** “Target 8% annual returns.”

**Assessment:** The promotion gives a specific future-performance indication without the assumptions, objective data, balanced scenarios, fee treatment, or forecast warning needed to support it.

**Cited basis:** COBS 4.6.7R · COBS 4.2.1R

**Suggested change:** Remove the target from this short-form creative, or provide the supporting methodology, balanced scenarios, fees, assumptions, and prominent forecast warning in an appropriate format.

**Reviewer action:** Suggested removal accepted for the next draft

## F-02 · HIGH · Past-performance comparison is incomplete

**Evidence:** “Consistently outperformed the FTSE All-Share over the past three years.”

**Assessment:** The statement presents a past-performance comparison without the required performance period, source, complete 12-month periods, and warning. The supplied material also does not establish whether the figures are gross or how fees affect the comparison.

**Cited basis:** COBS 4.6.2R · COBS 4.2.1R

**Suggested change:** Remove the comparison from the short-form creative, or present the required performance period, benchmark basis, source, gross or net basis, relevant fee effect, and prominent past-performance warning in the complete promotion.

**Reviewer action:** Customer substantiation decision still required

## F-03 · MEDIUM · Risk statement is materially less prominent

**Evidence:** The supplied image shows the benefit headline at approximately four times the size of “Capital is at risk.”

**Assessment:** On the supplied static creative, the relative font size and layout diminish the risk statement beside the investment benefits.

**Cited basis:** COBS 4.5.2R · COBS 4.2.4G

**Suggested change:** Increase the risk statement to at least the predominant font size and position it so the benefit and risk are read together.

**Reviewer action:** Prominence change acknowledged by reviewer

## Reviewer record

**Reviewer:** Alex Morgan · Customer compliance reviewer

**Comment:** Remove the 8% target. Marketing to supply benchmark evidence before we decide whether the comparison can remain.

**Publication decision:** Remains with the customer

## Evidence boundary

This sample assesses only the submitted copy and supplied static image. It does not claim to have reviewed an unseen landing page, animation, targeting setup, substantiation file, or wider customer journey.