Compliance intelligence
for regulated content.
Review, draft, and update regulated marketing with source-linked obligations, issue flags, and an audit trail built into the workflow. The UK Financial Promotions Model is live in beta, including COBS 4 investment-promotion coverage, UK cryptoasset-promotion, finfluencer/social-media promotion, retail banking and insurance overlays, and promotion-facing SDR sustainability coverage. The UK Gambling, Betting and Gaming Promotions Model is also live in beta. Environmental and sustainability claims are being mapped as sector-specific overlays inside relevant models, with US financial promotions in build and US gambling, betting and gaming promotions planned. Governed source-watch monitoring tracks regulatory source changes so model updates can be reviewed, evidenced, and released through the same provenance chain.
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Regulated content needs more
than polished copy.
General-purpose content tools can help teams write faster. Redcliffe is built for the harder question: can the content be reviewed, explained, fixed, approved, and evidenced against the obligations that apply to it?
Findings and drafts stay anchored to the rule, guidance, or source material behind the issue.
Risk flags, fixes, revisions, and sign-off actions stay tied to the content record.
Redcliffe monitors regulatory source changes and reviews them before they feed a new model release.
Image and screenshot reviews preserve the creative, extracted text, visual context, and findings in the record.
Review, draft, and update
without losing the evidence trail.
Paste long-form copy, drop a PDF, share a URL, or upload a static image or screenshot. Redcliffe preserves the evidence, flags regulated claims, assigns risk, cites source-linked obligations, explains the issue, and suggests practical fixes. Export a findings report for the review record.
Start from a brief. Redcliffe drafts measured first versions against the selected compliance model, with notes on what was included, what was avoided, and where supporting evidence is still needed. Web search is explicit when current facts are needed.
Submit existing content with a reason: flagged in review, stale for a new cycle, or affected by new regulatory context. Redcliffe returns an updated draft with a change log and source-linked rationale for the material edits.
Static ad creative review
when the format is visual.
Review still handles long-form pages, articles, PDFs, emails, documents, and URLs. When the format is visual, upload a static ad, social image, landing-page screenshot, or campaign creative. Redcliffe preserves the original creative, reads the visible copy and visual context, and returns source-linked findings on claims, warning prominence, CTAs, imagery, badges, award language, and proof signals.
Not just ad feedback. A source-linked compliance record from intake to approval.
The reviewed image or screenshot stays attached to the session record, not lost as a pasted text extract.
Review can consider visible text, layout, prominence, imagery, CTAs, awards, badges, and proof cues.
Visual and copy issues are tied back to the active compliance model, cited obligations, and approval trail.
Static images and screenshots are in scope for beta. Video, timed stories, and multi-frame review are planned separately.
Unbroken provenance,
top to bottom.
The UK Financial Promotions Model beta is built from FCA Handbook material, policy statements, guidance, perimeter context, and relevant advertising-code overlays. Each obligation keeps provenance back to the source section, page, or document, and the governed source set is monitored for change.
Source text is converted into actionable compliance intelligence: scope, severity, dependencies, enforcement signals, and grey areas are made explicit so the engine can reason from the right obligations.
Each release carries an evidence packet, benchmark results, known limitations, owner attestation, and source-watch review triggers before it is exposed to users. Customer approval workflows stay visible in the audit trail.
When content is submitted, Redcliffe retrieves the relevant obligations, applies them to the specific context, and returns structured findings or drafts. Every cited obligation traces back to its source.
The engine does the heavy lifting.
Governance stays visible.
The source material is public. The curation, dependency chains, severity scoring, applicability logic, and enforcement calibration are Redcliffe's proprietary intelligence layer.
Each production intelligence layer carries a release record: scope, benchmark evidence, limitations, owner attestation, date, and source-watch triggers for regulatory change review.
Every curated obligation traces back to the source regulation — document title, section, page number, exact text. A regulator or auditor can follow the chain in either direction.
Compose can use open-web search when the user enables it, Refresh checks currency when updating factual content, and model source sets are monitored so regulatory changes can be reviewed before the next governed release.
Compliance models
for the content you review.
Redcliffe coverage is organised into compliance models. Each model combines a jurisdiction, a regulated content category, source-linked obligations, monitored regulatory sources, and a governed release record. Environmental and sustainability claim rules are added as sector-specific overlays where they affect that model's content.
UK financial promotions intelligence for regulated marketing, approval workflows, COBS 4 investment promotions, retail banking and insurance overlays, Consumer Duty context, social media guidance, cryptoasset promotions, finfluencer content, and financial-product sustainability claims.
UK cryptoasset financial-promotion coverage is included in the current UK Financial Promotions Model beta, including approval/perimeter context, risk-warning logic, and retail-promotion constraints.
Included within the UK Financial Promotions Model beta. Reviews influencer, affiliate, and social-media financial promotions for approval context, risk-warning prominence, fair/clear/not misleading presentation, audience targeting, and platform constraints.
US regulated financial marketing across investment, banking, lending, crypto, and adviser/fund communications, with ESG and sustainable-finance claim overlays where they affect the promotion.
UK gambling, betting, and gaming promotions against Gambling Commission and advertising-code expectations, including environmental or sustainability claims where they appear in campaigns.
US gambling, betting, and gaming promotions, designed around state-by-state variation, promotional-offer rules, responsible-gambling messaging, sportsbook campaign review, and environmental-claim overlays where relevant.
Environmental and sustainability claims overlay
Included in vertical modelsEnvironmental claims are included inside Redcliffe's vertical models, not treated as a generic standalone checker. The relevant rules are applied where they matter for the sector, product, audience, channel, and jurisdiction. Financial-product sustainability and SDR promotion checks are already included in the UK Financial Promotions Model beta; UK gambling has its own beta environmental-claim route, and US financial promotions will include its own route as that model is built.
Built for teams that need
reviewable answers, not loose suggestions.
Turn repeat review work into source-linked findings, fixes, and decision records without losing context.
Produce cleaner first drafts and client-facing findings reports, with the audit trail preserved from intake to final approval.
Brief content with the constraints already visible, then take fewer late-stage surprises back to compliance.
Redcliffe is in early access.
The UK Financial Promotions Model and the UK Gambling, Betting and Gaming Promotions Model are open for tightly managed beta access. UK financial promotions includes COBS 4 investment-promotion coverage, UK cryptoasset-promotion, finfluencer/social-media promotion, retail banking and insurance overlays, and promotion-facing SDR sustainability-label coverage. We are also collecting interest for US financial promotions. US gambling coverage remains planned. Environmental and sustainability claims are handled as overlays inside the relevant sector model.
Request early accessApproved beta access normally starts as a 30-day evaluation period.