UK Financial Promotions + UK Gambling beta

Compliance intelligence
for regulated content.

Review, draft, and update regulated marketing with source-linked obligations, issue flags, and an audit trail built into the workflow. The UK Financial Promotions Model is live in beta, including COBS 4 investment-promotion coverage, UK cryptoasset-promotion, finfluencer/social-media promotion, retail banking and insurance overlays, and promotion-facing SDR sustainability coverage. The UK Gambling, Betting and Gaming Promotions Model is also live in beta. Environmental and sustainability claims are being mapped as sector-specific overlays inside relevant models, with US financial promotions in build and US gambling, betting and gaming promotions planned. Governed source-watch monitoring tracks regulatory source changes so model updates can be reviewed, evidenced, and released through the same provenance chain.

Reviewed content
“Invest in our award-winning fund and enjoy guaranteed returns of up to 12% annually. Our expert team has consistently outperformed the market. Capital at risk.
2 high risk2 medium risk1 compliantUK Financial Promotions Model beta · source-linked obligations
Why Redcliffe

Regulated content needs more
than polished copy.

General-purpose content tools can help teams write faster. Redcliffe is built for the harder question: can the content be reviewed, explained, fixed, approved, and evidenced against the obligations that apply to it?

Source-linked obligations

Findings and drafts stay anchored to the rule, guidance, or source material behind the issue.

Reviewable decisions

Risk flags, fixes, revisions, and sign-off actions stay tied to the content record.

Governed model releases

Redcliffe monitors regulatory source changes and reviews them before they feed a new model release.

Static creative evidence

Image and screenshot reviews preserve the creative, extracted text, visual context, and findings in the record.

Three modes, one engine

Review, draft, and update
without losing the evidence trail.

Review
Does this pass?

Paste long-form copy, drop a PDF, share a URL, or upload a static image or screenshot. Redcliffe preserves the evidence, flags regulated claims, assigns risk, cites source-linked obligations, explains the issue, and suggests practical fixes. Export a findings report for the review record.

Compose
Draft within the guardrails.

Start from a brief. Redcliffe drafts measured first versions against the selected compliance model, with notes on what was included, what was avoided, and where supporting evidence is still needed. Web search is explicit when current facts are needed.

Refresh
Fix or update this.

Submit existing content with a reason: flagged in review, stale for a new cycle, or affected by new regulatory context. Redcliffe returns an updated draft with a change log and source-linked rationale for the material edits.

Inside Review

Static ad creative review
when the format is visual.

Review still handles long-form pages, articles, PDFs, emails, documents, and URLs. When the format is visual, upload a static ad, social image, landing-page screenshot, or campaign creative. Redcliffe preserves the original creative, reads the visible copy and visual context, and returns source-linked findings on claims, warning prominence, CTAs, imagery, badges, award language, and proof signals.

Not just ad feedback. A source-linked compliance record from intake to approval.

Original creative preserved

The reviewed image or screenshot stays attached to the session record, not lost as a pasted text extract.

Visual context assessed

Review can consider visible text, layout, prominence, imagery, CTAs, awards, badges, and proof cues.

Findings stay source-linked

Visual and copy issues are tied back to the active compliance model, cited obligations, and approval trail.

Static images and screenshots are in scope for beta. Video, timed stories, and multi-frame review are planned separately.

How it works

Unbroken provenance,
top to bottom.

01
Public sources, structured

The UK Financial Promotions Model beta is built from FCA Handbook material, policy statements, guidance, perimeter context, and relevant advertising-code overlays. Each obligation keeps provenance back to the source section, page, or document, and the governed source set is monitored for change.

02
Curated into usable logic

Source text is converted into actionable compliance intelligence: scope, severity, dependencies, enforcement signals, and grey areas are made explicit so the engine can reason from the right obligations.

03
Released with governance

Each release carries an evidence packet, benchmark results, known limitations, owner attestation, and source-watch review triggers before it is exposed to users. Customer approval workflows stay visible in the audit trail.

04
Applied to your content

When content is submitted, Redcliffe retrieves the relevant obligations, applies them to the specific context, and returns structured findings or drafts. Every cited obligation traces back to its source.

Governance

The engine does the heavy lifting.
Governance stays visible.

Public source, private intelligence

The source material is public. The curation, dependency chains, severity scoring, applicability logic, and enforcement calibration are Redcliffe's proprietary intelligence layer.

Monitored release governance

Each production intelligence layer carries a release record: scope, benchmark evidence, limitations, owner attestation, date, and source-watch triggers for regulatory change review.

Unbroken provenance

Every curated obligation traces back to the source regulation — document title, section, page number, exact text. A regulator or auditor can follow the chain in either direction.

Current when it matters

Compose can use open-web search when the user enables it, Refresh checks currency when updating factual content, and model source sets are monitored so regulatory changes can be reviewed before the next governed release.

“The sources are public. The governed intelligence layer, release record, and audit trail are Redcliffe's.”
Coverage

Compliance models
for the content you review.

Redcliffe coverage is organised into compliance models. Each model combines a jurisdiction, a regulated content category, source-linked obligations, monitored regulatory sources, and a governed release record. Environmental and sustainability claim rules are added as sector-specific overlays where they affect that model's content.

UK Financial Promotions Model
Beta live

UK financial promotions intelligence for regulated marketing, approval workflows, COBS 4 investment promotions, retail banking and insurance overlays, Consumer Duty context, social media guidance, cryptoasset promotions, finfluencer content, and financial-product sustainability claims.

1,696 source-linked obligations · active beta release
UK cryptoasset-promotion coverage
Included in beta

UK cryptoasset financial-promotion coverage is included in the current UK Financial Promotions Model beta, including approval/perimeter context, risk-warning logic, and retail-promotion constraints.

Included in UK Financial Promotions Model beta coverage
UK Finfluencer and Social-Media Promotion Model
Included in beta

Included within the UK Financial Promotions Model beta. Reviews influencer, affiliate, and social-media financial promotions for approval context, risk-warning prominence, fair/clear/not misleading presentation, audience targeting, and platform constraints.

Included in UK Financial Promotions Model beta coverage
US Financial Promotions Model
In build

US regulated financial marketing across investment, banking, lending, crypto, and adviser/fund communications, with ESG and sustainable-finance claim overlays where they affect the promotion.

Model in build
UK Gambling, Betting and Gaming Promotions Model
Beta live

UK gambling, betting, and gaming promotions against Gambling Commission and advertising-code expectations, including environmental or sustainability claims where they appear in campaigns.

Source-linked obligations · active beta release
US Gambling, Betting and Gaming Promotions Model
Planned

US gambling, betting, and gaming promotions, designed around state-by-state variation, promotional-offer rules, responsible-gambling messaging, sportsbook campaign review, and environmental-claim overlays where relevant.

Planned model

Environmental and sustainability claims overlay

Included in vertical models

Environmental claims are included inside Redcliffe's vertical models, not treated as a generic standalone checker. The relevant rules are applied where they matter for the sector, product, audience, channel, and jurisdiction. Financial-product sustainability and SDR promotion checks are already included in the UK Financial Promotions Model beta; UK gambling has its own beta environmental-claim route, and US financial promotions will include its own route as that model is built.

Who it's for

Built for teams that need
reviewable answers, not loose suggestions.

Compliance teams

Turn repeat review work into source-linked findings, fixes, and decision records without losing context.

Law firms and agencies

Produce cleaner first drafts and client-facing findings reports, with the audit trail preserved from intake to final approval.

Marketing leads

Brief content with the constraints already visible, then take fewer late-stage surprises back to compliance.

Redcliffe is in early access.

The UK Financial Promotions Model and the UK Gambling, Betting and Gaming Promotions Model are open for tightly managed beta access. UK financial promotions includes COBS 4 investment-promotion coverage, UK cryptoasset-promotion, finfluencer/social-media promotion, retail banking and insurance overlays, and promotion-facing SDR sustainability-label coverage. We are also collecting interest for US financial promotions. US gambling coverage remains planned. Environmental and sustainability claims are handled as overlays inside the relevant sector model.

Request early access

Approved beta access normally starts as a 30-day evaluation period.