Marketing
01“What needs to change?”
A finding is useful when there is a clear next step.
Compliance intelligence for regulated content
Make the strongest claim
you can support.
Create stronger content. Bring the rules, evidence and practical changes into the review. Give your experts a clearer decision.
Your content. Specialist intelligence. Human judgement.
Brief01 / 06
Start with the right context.
One promotion. A clear audience, channel and purpose.
Our portfolio is expected to deliver 8% annual returns
InvestmentsUK retail audienceWebsite
Stronger first drafts Sources with the findings Your experts make the call
The work between the drafts
Good content.
Too much
back-and-forth.
The draft is only the beginning. Finding the rule, checking the evidence and explaining the change can take your team through the same work again and again.
Put the whole case in viewCompliance
02“What supports this claim?”
The rule, the context and the evidence belong together.
Everyone
03“Which version did we agree?”
The content and the decision need to stay connected.
One piece of work. The context stays with it.
From the first idea to the final decision
Stronger content.
A clearer path through review.
01 / Create
Start with the rules
already in view.
Shape a draft around your audience, channel and relevant requirements. Give review a stronger place to start.
02 / Review
See the issue.
Understand the change.
Bring copy, documents or creative. See what needs attention, its cited basis and a practical way forward.
Claim needs supporting evidence
03 / Keep the record
Keep the reasoning
with the decision.
Content, findings, sources and reviewer actions stay together in a record you can return to and share.
See the reasoning
A clear finding.
A useful next step.
Move from a highlighted phrase to the rule behind it, the evidence it needs and a suggested change. Your reviewer has the case in front of them.
Explore a sample reviewRedcliffe prepares the work.
Your authorised reviewer decides.
Review recordIllustrative example
UK Financial PromotionsNeeds revision
The claim
“Our portfolio is expected to deliver 8% annual returns.”
Future return claim needs support
The example does not provide an objective basis for this projection or a balanced account of the risks.
Cited basisCOBS 4.6.7 · COBS 4.2.1
Source-linkedSuggested next step
Substantiate the projection with the relevant evidence and safeguards, or remove it and describe the investment without a numerical forecast.
Specialist by design
The right model.
For the work in front of you.
Live
United KingdomUK Financial Promotions Model
Investment, banking, insurance, credit and financial promotions across channels.
1,827 source-linked obligations
Beta
United KingdomUK Gambling, Betting & Gaming Promotions Model
Advertising, offers, affiliates, sponsorship and safer-gambling communications.
422 source-linked obligations
Beta
United StatesUS Financial Promotions Model
Adviser, fund, broker-dealer, banking, lending and digital-asset content.
1,600 source-linked obligations
In development
European UnionEU Financial Promotions Model
MiFID and UCITS first, with Member State overlays. Insurance distribution and Retail Investment Strategy coverage to follow.
Coverage in development
US Gambling, Betting & Gaming Promotions In developmentView planned coverage
Connected to your work
The same intelligence.
Wherever work begins.
Use the workspace, keep selected published pages connected to Review, or bring approved systems into the workflow.
For your teamRedcliffe workspaceCreate and Review, with the context attached.After publicationWebsite MonitoringBring meaningful page changes back to Review.For connected systemsAgent GatewayScoped access with a human review boundary.
Coming soon
Review where you write. Word and PowerPoint first; Canva, Google Workspace and Figma planned next.
Explore the pilotStart with something real
Bring one promotion.
See what becomes clearer.
Walk through your content with us. See the findings, the supporting sources and how the record fits the way your team works.
See Redcliffe on your content01 Your content02 A guided walkthrough03 A clearer next step