Live
United Kingdom · Model v12.13
UK Financial Promotions Model
Financial marketing across investments, banking, insurance, credit, cryptoasset, social media, and financial-product sustainability claims.
1,827
active source-linked obligations
Specialist by design
For your market.
For the work in front of you.
Start with your jurisdiction, sector and content. Explore the model that brings the relevant rules, findings and evidence into your team’s Create and Review workflow.
Choose by market and sector
Start with the model that matches the work.
Each model has its own scope, release status, and availability. The dedicated model page shows what is included, what sits outside the boundary, and how to start.
View live model
Beta
United Kingdom
UK Gambling, Betting and Gaming Promotions Model
Gambling, betting, and gaming campaigns across advertising, offers, affiliates, sponsorship, direct marketing, and safer-gambling content.
422
active source-linked obligations
Beta
United States
US Financial Promotions Model
US financial-services marketing across advisers, funds, broker-dealers, banking, lending, securities offerings, and digital assets.
1,600
active source-linked obligations
In development
European Union
EU Financial Promotions Model
In development for investment firms, independent advisers, fund managers and insurance distributors. Initial coverage focuses on MiFID and UCITS financial promotions, with Member State overlays. Insurance distribution and Retail Investment Strategy coverage are planned for later phases. Validation and reviewer feedback will guide further expansion.
Scope is still being built
In development
United States
US Gambling, Betting and Gaming Promotions Model
State-sensitive promotion review for sportsbook and gaming marketing, offer terms, responsible-gambling language, and campaign claims.
Scope is still being built
Included coverage
Specialist coverage inside the right model.
Cryptoasset, finfluencer, social-media, and sustainability claims stay connected to the jurisdiction and regulated sector that govern the content.
Included in Financial Promotions Models
Cryptoasset promotions
Retail-promotion restrictions, approval context, risk warnings, perimeter sensitivity, and channel presentation within the applicable financial promotions model.
See where it sitsIncluded in Financial Promotions Models
Finfluencer and social-media promotions
Influencer, affiliate, creator-led, and social-media financial promotions, including audience and platform context.
See where it sitsIncluded where applicable
Environmental and sustainability claims
Sector-relevant green, sustainability, anti-greenwashing, and disclosure checks inside the applicable vertical model.
See where it sitsKeep selected public pages connected to Review.
Website Monitoring uses the relevant specialist model after a meaningful page change. It is a product control, not another compliance model.