UK Financial Promotions Model
For teams responsible for outward-facing financial marketing across investment, banking, insurance, credit, cryptoasset, social-media, and sustainability-linked promotions.
UK Financial Promotions is live. Contact our team to discuss your content, coverage requirements and access.
- Status
- LIVE
- Region
- United Kingdom
- Modes
- Review
- Inputs
- Content · web pages · image ads
Built around the people
who carry the decision.
The model is useful where content volume has outgrown email, tracked changes, and memory, but the accountable reviewer still needs to understand and own the final call.
Regulated firms
IFAs, wealth and asset managers, banks, insurers, lenders, fintechs, and crypto firms reviewing customer-facing promotions.
Compliance and legal
Reviewers who need the issue, source-linked basis, suggested change, and decision history in one place.
Marketing and advisers
Internal teams, law firms, agencies, and consultants reviewing regulated financial content.
Review your content.
Keep the decision human.
Review
Check existing content and return prioritised findings, cited obligations, suggested changes, and open actions.
Review submitted copy and documents, public pages, and static creative. The visual context of image ads stays beside the review.
- Paid and organic social
- Image ads and static creative
- Email and direct marketing
- Landing pages and public websites
- Brochures, documents, and articles
- Affiliate, influencer, and campaign copy
A clear scope.
A useful starting point.
Included in this model
- Investment promotions, performance claims, risk warnings, and prominence
- Retail banking, insurance, mortgage, and consumer-credit promotion overlays
- Cryptoasset financial promotions and approval/perimeter context
- Finfluencer, affiliate, and social-media financial promotions
- Consumer Duty signals that affect outward-facing promotion content
- Financial-product sustainability, anti-greenwashing, and SDR promotion checks
- Scoped PECR, UK GDPR, DPA 2018, and ICO direct-marketing delivery controls
Outside this model
- A general FCA conduct or Consumer Duty audit
- Product-governance, suitability, or advice-file assessment
- Prudential, capital, liquidity, or regulatory-reporting compliance
- AML, sanctions, financial-crime, or transaction-monitoring review
- A general privacy, data-protection, or cybersecurity audit
- Legal advice or the customer's required final approval
A clear finding.
Enough context to act.
This synthetic example shows how the flagged claim, cited basis, suggested change, and review status stay connected.
- Content
- Our Growth Portfolio is expected to deliver 8% annual returns for UK retail investors.
- Finding
- The future-performance claim lacks visible objective support, balanced assumptions, and the context needed to avoid misleading the audience.
- Cited basis
- COBS 4.6.7 · COBS 4.2.1R
- Suggested change
- Remove the unsupported forecast, or substantiate it with the required methodology, balanced scenarios, fees, assumptions, and warning before publication.
- Decision
- Customer reviewer action required
Sources and review
The relevant sources and coverage limits need to be clear before a Review. Findings support your authorised reviewer; they do not replace legal advice or final approval.
Availability
UK Financial Promotions is live. Contact our team to discuss your content, coverage requirements and access.
See what UK Financial Promotions returns on representative content.
Bring one real or representative asset. The result will show the findings, cited basis, suggested changes, and the record your reviewer would receive.