How Redcliffe works

One workflow from brief or content to an accountable decision.

Redcliffe applies the selected specialist model to Review, Create, or Update regulated content. It returns work your team can inspect, revise, and approve, with the basis for the decision kept intact.

  1. 01

    Bring the work

    Existing content, a controlled brief, or proven material to reuse.

  2. 02

    Add the context

    Model, audience, channel, product facts, and supporting evidence.

  3. 03

    Run the right job

    Review what exists, Create from the brief, or Update what worked.

  4. 04

    Resolve the work

    Inspect findings, cited rules, suggested changes, and open questions.

  5. 05

    Make the decision

    Your reviewer decides. The content and actions remain in the record.

Inside the workspace

Start from the work you have.

Paste copy, upload a document, submit a public page, or review an image ad. Add the product and campaign context that changes the answer, then keep the findings and reviewer actions with the work.

redcliffeNeeds work
Build your future with our Growth Portfolio, expected to deliver 8% annual returns. Capital at risk.
High

Future return claim lacks support

COBS 4.6.7 · COBS 4.2.1
Run scope
UK Financial Promotions ModelSources verified
Copy and documentsPublic web pagesImage ads and static creative
Three jobs, one system

Choose the route that matches the work.

The selected model and project context carry through every route. Create and Update can move directly into Review before your team makes the publication decision.

01

Review what is ready to go out

Check existing copy, documents, public web pages, emails, and image ads against the selected model and campaign context.

Prioritised findings, cited obligations, practical changes, and clear open actions.
Review sessionSources checked
UK Financial Promotions ModelPaid socialUK retail audience

Build your future with our Growth Portfolio. It is expected to deliver 8% annual returns.

High

Future return claim lacks support

COBS 4.6.7 · COBS 4.2.1

02

Create from a controlled brief

Set the product facts, audience, channel, format, evidence, and intended outcome before drafting begins.

A first draft shaped by the selected model, with assumptions visible and a direct route into Review.
Controlled briefDraft ready for Review
Format
Paid social
Audience
UK retail
Product
Stocks and shares ISA
Required fact
Capital at risk

Make this year's ISA allowance part of your longer-term plan. Investment values can fall as well as rise...

Model and current sources applied
03

Update content that already worked

Reuse a proven campaign for a new season, year, offer, or audience without rebuilding it from a blank page.

Updated content, currentness checks, retained safeguards, and a concise summary of what changed.
Update sessionChange summary ready
Proven content
Spring ISA 2025
Updated version
Spring ISA 2026
Tax-year references updated
Offer and external facts rechecked
Risk language retained
Customer decision

Redcliffe prepares the work. Your reviewer decides.

Findings can be acknowledged, resolved, dismissed with a reason, or returned for revision. Redcliffe does not approve or publish the content; the accountable customer reviewer remains the boundary.

The record keeps the submitted content, model, sources, findings, actions, comments, and final status together.
Review record
ISA social advert
Returned for revision
Claim checked
Expected 8% annual returns
Cited basis
COBS 4.6.7 · COBS 4.2.1 · FG24/1
Issue and change
Unsupported forecast returned for revision
Reviewer action
Returned for revision · Reviewer note attached
Current and traceable

Current work without rewriting history.

Redcliffe combines maintained specialist models with currentness checks where the content needs them. The buyer sees what was used and when, without being asked to reconstruct the system behind it.

A governed model release

The selected specialist model and release stay attached to the session.

Monitored source change

Relevant source changes are reviewed before model updates are released.

Current external facts

Where the content depends on current facts, Redcliffe checks them as part of the job.

History that stays put

A later model update does not silently rewrite an earlier review record.

Where work begins

Use Redcliffe directly or connect it.

Different entry points use the same selected model and return work to the same customer-owned decision boundary. There is no separate, less accountable agent version of Redcliffe.

Website Monitoring and Agent Gateway are enabled only for entitled accounts and agreed scopes. They do not publish or approve content.

Discuss a connected workflow
See the workflow on real content

Start online, or bring us one representative promotion.

Choose a self-serve plan for your team, or use a guided session to see the findings and review record Redcliffe produces from your own content.